Don't think about launching a website without proper planning, hoping that you can figure other things out later. Chances are your website will grow to be disorganized and messy. Not only that it may waste time and energy for the double work, but it may even cost more to fix the emerging issues than to build them comprehensively in the first place.
Many things are vital to consider since the very beginning including:
Depending on your niche and business type, there might be other things you need to anticipate early. You can discuss this matter with your web developer to see if they have insights for you.
Although it is important to focus on your progress, completely ignoring your competitors is not a clever move anyway. Before you launch your business online, try browsing about the niche you are covering and see how many other businesses offer similar things to yours. Analyze their strong points and weaknesses.
All the information you gained is useful to help you come up with a strategy to lead the market. It is vital to find something you can offer that no other companies do. Besides their business schemes, it is also necessary to study their strategies in digital marketing.
Here are some examples of the things you can look into:
Content is the most crucial element of your website. It is what makes people either leave, stay, or take action. Your content also works as a tool to improve brand recognition and engagement. You have to make it as good as possible if you want your website to generate leads.
Writing high-quality content is not just about inserting the right keyword. Even more, search engines don't consider keyword tags when crawling and indexing your pages. You need your content to sound natural, thus making it enjoyable to read. It also has to be concise, so people don't feel like wasting their time there. Make sure all the information you post is valid and reliable.
Search engine algorithms can detect the dwell time of a website. It refers to the amount of time people spent there. The higher your content quality, the longer your website will be. Thus, you may eventually see your pages' ranks going up gradually in time.
Many beginners tend to delay developing the mobile version of their website. They want to focus on the desktop version first because it is the most complex one. Also, the mobile version can just generate by itself. Little did they realize how many opportunities they are wasting from this decision.
At this moment, mobile dominates 65% of the browsing activity throughout the world. Meanwhile, auto-generated mobile viewports usually have awkward layouts, which are not pleasant to see. If your website has a terrible mobile experience, people might leave sooner. Thus, your business will not have much chance to generate leads.
Instead of delaying the development of the mobile version, it should be your priority from the beginning. Pay attention to the layout, font size, colors, and any other elements of the page to make sure people can enjoy scrolling on it.
These days, almost everybody spends a lot of time on social media, and they are ready to interact. Interestingly, there are many internet marketing strategies you can apply on social media. But first, of course, you need to have the accounts for your brand/company.
One of the most effective tricks for beginners to thrive is by creating content that follows what their audience wants. Social media allows two-way communication, making it highly efficient to strengthen your engagement with your audience.
Try surveying your social media audience and dig deep into what they like, what problems they have that your business might be able to help, or what questions they have in mind. Do your best to give them what they want, so your brand can make a strong impression.
Social media can also boost your pages' SEO with its social signals. The more you share links on your pages, and the more interactions you get from those, the stronger the social signals will be.
The top five links appearing on the search engine result page (SERP) get 65% of the clicks. While organic traffic is most effective to generate traffic, it is too difficult for newly-launched websites to get there.
As a solution, you can consider pay-per-click advertising. This scheme works by putting your link on the top of SERP if people search the keyword you choose. As the name suggests, the service will not charge you a dime unless someone clicks on your page. Besides Google Adword, there are also Bing Ads that are worth considering as well.
With this strategy, your click-through rate (CTR) might increase. CTR refers to how many clicks a page gets from the SERP. As your CTR increases, search engines will find your pages popular. Eventually, their ranks will go up until you don't need to advertise it anymore.
As your website draws traffic, you might find your audiences have ranging demographics. Although it may feel great to have various people on your pages, you can't contain them all. Each group of people may have different behaviors, needs, and interests.
Trying to cater to them all can be overwhelming if your business is still in the early stages. You might lose your focus and get stumped by the competition. To make things easier, determine the exact type of audience with the most potential for sales. Focus your content to cater to their needs and demands first. It doesn't mean that you can completely ignore other audiences. You just need to know whom to prioritize.
Once you have established a strong engagement with your main audiences, you can start to pay more attention to your secondary ones.
Affiliate marketing is an old strategy, yet it still works efficiently to this very day. This practice is to offer your audience a special benefit if they successfully invite someone else to your services.
For the audience, referring a service or product to an acquaintance is effortless. They don't even need to fish for some money to begin. It is a nothing-to-lose challenge with not-bad rewards. And although you will need to pay your affiliates, it is still a profit considering you earn more from the newly generated leads.
It is important to let your affiliates know that they will get the rewards only if you generate the new audience into leads. Hence, even if the referral fails, you might still benefit a little from the slight traffic increase. Later on, you might need to re-evaluate your affiliate strategy if your offers still couldn't give you the results you expected.
As internet marketers, analysis tools are your dear friends. They can give you valuable inputs to evaluate your business scheme and operation in an instant. Without them, some things might be nearly impossible and very much time-consuming to analyze. It will be impossible to grow your website if you don't know how to operate analysis tools, let alone utilize the results to come up with your new strategies.
There are countless tools with various services to offer, from SEO, performance, audience, and many other things you need to evaluate on your website. The more varied tools you use, the more you can gain insights on how to better your website.
As a start, it is best to try using the free tools first. Explore all the features and find out how you can take advantage of those optimally. Once you have been familiar with such tools, you can look into the paid services to see which are worth buying.
Being super busy developing a business might cause entrepreneurs to forget to evaluate. Meanwhile, not all the efforts you put off are effective. Evaluation will let you know which strategies are impactful and which are insignificant. By properly reviewing your progress, you can come up with better strategies next time.
Be as detailed as possible when doing your evaluation, so you can come up with a more accurate plan for the next day. Also, it is better to run the evaluation right after each decision making to see how much it impacts your company. It is also important to note that not every strategy gives immediate results. Sometimes, you have to wait for a while before the impact is noticeable.
There are, of course, many other more tips you can implement on your internet marketing. As a newbie, you might feel the urge and impatience to try all the new strategies. Unfortunately, using too many tactics at the same time will make it difficult for you to evaluate.
It is also important to understand that internet marketing is not an instant formula to generate business profits. Even if your plans and strategies are flawless, it will still take quite time to reap what you sow. Hence, having some patience and persistence is a must.