SEO has become more than important in the last year as businesses and individual bloggers see it as an affordable way to drive organic traffic to their website/blog. If you are one of them and want to make sure your site is optimized for search engines so that it can bring visitors to your site, you have come to the right place. Here, we show you the top 10 SEO tips to increase the organic traffic of your website. Let’s check them out!
It’s all about the user, right? That’s why you have to make sure your visitors enjoy their “stay” on your site. To do that, you need to make your site a user-friendly one. That means it has to be well-organized, i.e. have a user-friendly architecture. In that way, all elements on the page will coexist in harmony and visitors will be able to navigate the page(s) easily. To do that, you need to:
As Google has announced several months ago, the Core Web Vitals will be the newest metric this search engine will use to rank websites. Therefore, you need to make sure your site is optimized for the three core web vitals:
On-page SEO is an essential part of SEO in general. That’s why you should regularly employ the most common on-page SEO techniques, including:
The images in your content can have a simply decorative function, but you can use them also for additional optimization of your site. To optimize them, you have to give them a more descriptive title that contains the main keyword, write an SEO alt-text, and compress them before publishing to ensure your site loads fast. By naming your images and using alt-text, you will tell the search engines what your images are about and when someone searches for an image like the one you have, the search engines will show yours among the search results.
Internal links allow you to link the pages of your website one with another. This helps your site’s SEO by reducing the chance of orphaned pages but also increasing the time visitors spend on your site. Moreover, they decrease page depth and help search engines find all pages and crawl them.
Search engines favor websites that use internal links because they think the links provide better value to the visitors. Therefore, it’s a good idea to use as many internal links as possible (don’t overdo it!) as well as a “Related Article” section.
Backlinks are very important for SEO, which is why you have to make sure there are no broken backlinks on your pages. If you find some, you have to fix them by changing the link, redirecting if the dead page exists at a new URL, and reinstating if the dead page by accidentally deleted.
One of the important things search engines take into consideration when ranking websites is the quality and freshness of the content. They prefer unique and high-quality content that has been published recently. Therefore, you have to make sure your content is plagiarism-free, grammatically correct, and well-organized. Also, you should publish new content often (at least once per week) and update the existing one to keep it relevant. And, wherever possible, use credible sources to show your readers that your content is trustworthy.
Tracking your site’s SEO performance will show you which pages are the reason your site is ranked at the current position. It will show you which pages don’t drive traffic or don’t retain visitor’s attention; which are least visited and the reason for that; which keywords work and which don’t; which content is most preferred by your visitors, and much more. In that way, it will tell you what are your site’s faults and weaknesses, so that you can fix them.
Analyzing your content is a great way to ensure all of it is relevant and up to date, which increases rank and drives organic traffic. During the analysis, you will see which pages/posts are ok and worth keeping, which should be updated, and which deleted. And, don’t worry, this won’t decrease your traffic, but on the contrary, increase it because your content will be fresh and relevant.
Last but not least, your site has to be mobile-friendly. It’s because people today use their smartphones more than their computers. Also, search engines first crawl and index the mobile versions of sites then the desktop ones. To optimize your website for smartphones, you have to choose a mobile-responsive template or theme that allows your site to be properly loaded on all devices.