Whether you are just starting or run a small business, digital marketing is the best way to promote it. It’s simply because everyone is online. Plus, it’s affordable compared to traditional marketing. Therefore, you can go a long way in advertising your business without spending a fortune which is great since small businesses usually have a limited budget.
But, if you’re new to digital marketing or aren’t sure if you’re doing it right, here are the top 8 digital marketing tips to incorporate into your marketing strategy.
Do you know that people trust more companies that have a website rather than those that don’t have one? it’s because it creates a kind of trust that a company really exists (since legal information is displayed on the site).
Also, when you have a website, you can run a blog within it. Blogs are very important because they allow you to use SEO to drive organic traffic and increase your SERP rank, with that your online visibility among competitors. On your blog, you can write about topics related to your business, give free advice for a certain topic, and show your expertise. All this will help you become a reliable source of information and recognizable brand and will drive more traffic to your site.
We know that almost everyone is on social media today. That’s why you must be on one or a few social media platforms as well. You don’t have to be on all of them, rather choose the one (or two or three) that most suits your type of business. For example, if you own an online store, Facebook and Instagram work best. On the other hand, if you are an accounting or marketing agency, Facebook and LinkedIn are your best choice.
Once you choose your social media channels, you need to add all relevant information, such as the company’s name, legal info (registration number), working hours, address, and photos and videos (if relevant). In this way, people will get a better understanding of your business and will create an image of it.
By analyzing your competitors, you will learn about their products/services, prices, offers, and target audience. What kind of ads do they use? What’s their tone? How do they communicate with their customers? What’s their delivery time? etc. Then, you can use this information to stand out from them.
Whether it’s about your social media pages or ads, make sure you show what makes you better than your competitors. After all, customers want to know why should they buy from you nor the others. maybe you are more qualified, more experienced, or have lower prices… whatever it is, let your audience know.
If you are a business operating locally, Google My Business is a must. It’s because it shows basic information about your company like work hours and location (on the map). Also, it shows customer reviews and, as you may know, they really matter when building a brand and marketing your business.
When creating your listing, make sure all business-related information is correct, customer reviews are included, there’re no duplicate listings, nor new listings after changing your address (if relevant).
Online ads, either on social media or google, help your business be noticed by the target audience. setting up campaigns and ads is very easy, even if you need to learn the basics. And, what we like the most, it’s affordable. Depending on your target area (e.g. a city), you can spend as little as $1 across 5 days to reach 12,000 people. Of course, for a wider target location and audience, you’ll have to spend a bit more to reach more, but the cost is still affordable.
When using Google Ads, make sure you set up all things needed, such as goals, budget limit, keywords, message, and structure. Also, don’t forget to do research, create relevant ads, and use Google Keyword Planner.
Contrary to what many people think, email marketing is not dead! In fact, more and more businesses turn to or go back to email marketing because it’s really helpful. Believe it or not, it’s one of the most effective digital marketing tactics. And, it’s free to use!
Indeed, you can reach as many people as you need with one newsletter and a button click. However, first, you need to build a mailing list. Truth be told, this part is a bit tricky, but it’s doable. One of the best ways to attract subscribers is to offer them something free in return for their email address. It can be an e-book, a giveaway, discount coupons they can use to buy your products/services, and similar depending on your business. So, make sure you plan how to create your mailing list and once you have subscribers, start creating great content.
You know that customer reviews are important in building your brand’s reliability and attracting more customers. That’s why it’s important to collect them. So, ask your clients to leave a customer review on your e-commerce site, Google listing, or Facebook Page.
Alternatively, if you are an online store, you can ask your clients to send you photos of the products they bought from you. It’s a great way to show your audience that you have satisfied clients and a free ad for your business.
And, last but no less important, chatbots. With the rise of Artificial Intelligence in technology, chatbots have become the main means of communication. They allow businesses and customers to have real-time communication. According to a study by Drift, SurveyMonkey Audience, Salesforce, and myclever, 69% of consumers prefer using chatbots for quick communication with businesses.
To use a chatbot on your website, you can purchase from chatbot developing companies. When it comes to Facebook, there’s an option to build one yourself with basic coding skills.