2021 is the year when content marketing takes over the digital world. It comes stronger and user-friendlier than ever having evolved into a supreme marketing field during the past year.
A lot of thighs have changed during the pandemics and content has proved to be the king, mostly due to the increased importance of SEO and user experience becoming one of the crucial ranking factors.
This evolution has brought some new things to content marketing. Here are the 8 content marketing trends to follow in 2021.
SEO is leading the content marketing field this year. If you want to stand on top of your industry, you’ll have to optimize your content for your niche long-tail keywords. Unlike previous trends, this one doesn’t praise long-form content, guides, and “Top 50” lists but using longer keywords that are specific for your niche and have low competition.
You can find the right long-tail keywords for your content using SEO tools like Neil Patel’s Ubersuggest, SEMRush, Moz, as well as Google Suggest and Google Trends.
Content goes far and beyond by repurposing one type of content into several different and sharing it across various channels. This means that you no longer have to waste hours coming up with ideas for your blog, YouTube video, e-book, or social media post. Instead, you can use your existing content and transform it from an e-book to blog post, from blog post to social media post, or transcribe your YouTube videos into podcast or newsletter.
Needless to say, this trend will save you lots of time and give you the chance to create more content in a shorter time.
Artificial Intelligence found its way to content with more and more AI copywriting tools arising. While the whole AI-powered experience might look intimidating at first, it’s very helpful and time-saving. And, don’t worry, AI can’t replace humans’ writing and putting emotions into their content.
You can use AI content writing tools like Contentyze, PI GPT-3, and CopyAI to help you create captions, summaries, gather data, and even write entire articles or blog posts. You can also use generative media software for creating personalized content, contextual images, and realistic chatbots.
Creating personalized content means creating content based on the audience’s profile and preferences. Hence, apart from the general informative and engaging content you create, you should also create content specific to the needs of your target audience (visitors or customers). A content that will help them with whatever they need.
For example, if you own a real estate agency and potential customers visit your website looking for an estate, you could offer them a short e-book guide on how to choose the right home.
What makes personalized content a must for every business/content marketer is the fact that 84% of consumers say they want to be treated as persons, each one individually, not like numbers.
Content experience refers to the way consumers experience your content. Do they find it interesting and engage with it or they find it boring and skip it?
With the user experience becoming one of the crucial ranking factors, it’s very important to create content that will not only provide helpful and relevant information but will also entertain and connect with the consumers (visitors or customers).
Content experience is also important in driving more traffic, retaining visitors, decreasing bounce rate, and increasing ROI. Namely, if your content is well-written, structured, interesting, and easy to read, and is just the way readers want, they will stick around for a while, going from one page to another. On the other hand, if your content is boring with popups and ads all over it, visitors will “run” away from it, and you don’t want them, do you?
Many business owners/content marketers try to expand their products, topics, or services soon after they launch their business/blog/website. But, by broadening their offer, they don’t focus on one thing, which leads to a lack of dedication to the offer. Hence, instead of focusing to sell one type of product or service or write on one topic (niche), they start expanding their offers and eventually get lost.
This year will change that and will make marketers/business owners focus on one offer. By doing this, they will be able to focus on the content they offer to their potential customers and visitors. Consequently, this will lead to a better user experience, greater visitor retention, and higher ROI.
The Covid-19 pandemics changed the way we do business and marketing. It forced us to work remotely (from home), communicate remotely, and focus on establishing an online presence and digital marketing. Everything went online, even training and courses.
This online trend will stick around this year too, especially in terms of video content. Yes, video content marketing will be huge this year, and be seen online will be one of the main ways to promote your business digitally.
Live videos will be the most popular way of video content marketing because they are interesting, provide real-time experience, and quick way to share your message with your audience. It can be promoting your business, a product, your website, or an affiliate marketing blog… whatever it is, consumers will enjoy it more than read about it.
Apart from live videos, webinars will also continue to be a big deal. It’s because they offer people across the world to attend from the comfort of their home. And, this doesn’t include only classic few-hours-long webinars but also trainings, master classes, and Q&A sessions.
Featuring experts in your content adds credibility to the same. People like reading content that is reliable and based on data from credible sources and comments by experts in the field. According to a study by Nielsen, 85% of consumers usually look for an expert’s opinion (content) before purchasing something.