SEO has gained a lot of fame in the past few years and it seems that this trend is becoming even bigger. Since optimizing your website for search engines is now more important than ever, you also need to create SEO-friendly content.
While you can just write an article or more of them and then optimize them, it’s best to optimize it while writing. And, you don’t have to be an SEO expert to do that yourself. You can just follow these 10 tips to create SEO-friendly content.
You probably already know that keywords are and will be one of the main ranking factors. That’s why you should start with them. Your content should always have one main keyword and 5-10 additional keywords for maximum optimization and a variety of words for ranking on search engines.
In order to find the right keywords, ask yourself what does your target audience search for, what are they interested in. Then, use some free or paid online keyword finders, such as Neil Patel’s Ubersuggest, to find keywords with high search volume but low difficulty (below 80).
Not sure what your content should look like? Check the top 10 results on SERP, see their titles and meta descriptions, check their CTA. Also, check their featured snippets, site links, or Google Ads/Shopping if available. Once you find which format is right for you, use it to create content that follows the same structure.
Also referred to as title tag or page title, the meta title is the title of the page you see on SERP and the page’s tab in the browser. It has to match the search intent. For example, if the search intent is “tips” as this article is, then the title should contain the word “tips”, just like the title of this article does. The meta title should also contain the target (main) keyword, have up to 60 characters, and be engaging.
A meta description is that short text displayed right below the page title in search results. It briefly describes the content of the page. It should be unique, describe the content on the page, and include the target keyword. Also, it should be 140-160 long written in 1 or 2 sentences. Moreover, it should target an emotion, e.g. “If you want to learn SEO…”, and include a Call to Action, e.g. “... you will find the basics of SEO in this post.”
The post title is the title of the article, blog post, or another type of content. It’s usually the same as the page title, contains the main keyword(s), and is formatted as H1. in order to create a catchy post title, you should ensure it’s descriptive (i.e. tells what the article is about) and is unique. Also, it’s a good idea to use numbers, like “ top 10...”, “5 best...”, or “12 things...”, and question words like “why” and “how” if relevant. It seems that post titles that contain numbers or question words drive twice more traffic than titles that don’t.
Using headings and subheadings in a post is the best way to divide it into various parts, each of which has a different idea. It’s also the best way to make it clearer and easier to read, which is one of the ranking factors and increases user-friendliness (another ranking factor). Use H2, H3… to H6 to divide your content and write short sentences.
Moreover, change the characters’ format to bold, italic, or underlined to point out important words/phrases. If you are listing several things, use numbered lists of bullets to make sure readers don't get lost while reading. And, while 700-800 words seem to be enough to have optimized content, longreads of over 3,000 words seem to perform best.
As of May 2021, page loading speed is of immense importance for a page’s ranking on search engines. Therefore, you need to make sure your images, infographics, checklists, videos, and/or templates don’t slow down the page’s loading. To do that, you need to optimize their size, i.e. make them smaller by compressing them.
Furthermore, you need to give them a unique and descriptive title and use Alt text that describes the visuals as much as possible, yet is relevant to the topic. In this way, you will allow search engines to read them and show them on image search results.
Internal links allow you to connect one page of your website to another relevant one. In this way, you will increase your site’s ranking and keep visitors for longer, which is another important ranking factor.
In order to ensure your links are relevant, check the topics of your post, find other posts on your site that fall under the same topic, and create relevant anchor texts to link them. Also, it’s a good idea to add “Related/Suggested Articles” at the end of each article on your site.
A readable URL is a URL that describes what the page is about. For example, the URL of this article would be https://mywebsite.com/10-tips-to-create-seo-friendly-content, not https://mywebsite.com/article1234. You see the difference, right?
In order to create a readable URL, make sure it’s short, is easy to read, describes the page’s content, contains the main target keyword, and contains hyphens (-).
Yes, updating your old content can also help you optimize your site’s content. As HubSpot state, they’ve more than doubled the number of monthly leads and increased the number of monthly organic search views by 106% on average by optimizing old posts. So, find the posts you think have the potential to be improved, rewrite them, and apply all the above-mentioned tactics.