Digital marketing has become a must-have for every business that wants to stay visible and attract more customers. But, this field is ever-changing, with new trends arising each day. So, to make the most of your marketing efforts, you need to keep up with the latest trends and news.
One way to do it is to use some of the current tools. Here are the 10 digital marketing tools to consider in 2021.
The old-but-gold analytics tool has become more important than ever in 2020 and is a must-have tool for every digital marketer. Although it may seem a bit complex at first, once you explore it a bit and learn more about it, you’ll have no problem using it for your business needs.
This analytics tool provides you with all sorts of data, from demographics to visitor’s location to their interaction with your site. Moreover, it helps you find out which part of your site your visitors visit and engage with the most and which marketing technique yields the most conversions, traffic, sales, etc.
HubSpot is one of the most popular digital marketing tools. It offers several tools to marketers to help them grow their business in no time. You can use it for email marketing, blogging, social media marketing, creating landing pages, drive more traffic, contact customers, view KPIs, create web forms, popup forms, and even capture leads with live chat software.
Moreover, the higher packages of this tool allow you to automate your marketing. You will be able to automate your social media marketing and content marketing, connect with your leads, and even track your emails.
Here’s another well-known digital marketing tool. Unlike the previous tools that mostly deal with marketing, this one focuses on Search Engine Optimization (SEO). It’s packed with various tools, from a keyword tool that shows you the right keywords with details on search volume, competition level, and trends to backlinks, competitors’ analysis, and creating social media strategies.
It’s the go-to tool for optimizing your content, social media posts, website, and ads.
You’ve probably heard of this tool. It’s one of the most popular email marketing tools which is also used for social media marketing. It’s used for organizing and automating campaigns, tracking the traffic coming from the campaigns, and engaging with the target audience.
MailChimp can help you reach the right people who would be interested in your products/services or content, create better content, and provides you with insights. And, their latest feature allows you to build an online store for free.
This free graphic design tool is gaining more popularity and gets more and more popular in the digital marketing world. The reason for this is that it’s super easy to use even for amateurs. While it’s free to use, you can get the business (paid) version to unlock even more features, such as stock images, elements, and image resize.
If you’re wondering why you should use this tool, it’s because visual marketing has become a very important strategy for driving traffic to websites. People prefer visuals over reading text, which is why you need a tool like this one.
Buffer is the ultimate social media marketing tool for every marketer who wants to save lots of time. It’s because it allows users to manage all social platforms and ads from one place. And, you don’t have to be a pro to use it because it has a simple user-friendly interface and intuitive setup.
No more going forward and backward when planning, creating, and publishing your content on social media. With Buffer, you can do all of them from one dashboard and even schedule your social media posts and ads. Moreover, it allows users to follow up on post-performance, engage with followers, work together with your team, and run your organic social strategy.
Moz is another famous digital marketing tool that focuses on SEO. It optimizes your content to drive more traffic and increases your rankings and visibility on search engine results pages (SERPs).
It offers a wide range of free and paid SEO tools that can help you do a variety of checkups, from keyword research to website audits to tracking your ranking. And, there’s the MozBar Chrome plugin which gives you instant metrics on any page and SERP.
BuzzSumo is a digital marketing tool that focuses on content marketing. It helps you research and find the right type of content for a given topic. Moreover, it helps you find trending topics that will bring you more website traffic. It also provides you with content analytics and social mentions and helps you with your SEO campaigns and content marketing.
HootSuite is yet another popular digital marketing tool. However, this one is more of a social media management tool for enterprises. It allows you to store approved content on a cloud that is accessible 24/7, schedule multiple posts, track social media content performance, calculate conversion, ROI, and public mentions of your brand or a specific topic. And, while it’s described as a management tool for enterprises, smaller digital marketing agencies of a few members can also use it as there are pricing packages that fit their needs.
We finish this top 10 list with a tool that has become a must-have in the past year. MobileMonkey is a messaging platform that helps users send their messages to their target audience across different messaging platforms. It comes with various features, such as live chat support, Facebook/Instagram/SMS Messenger support, chatbot builder, and website chatbot. Moreover, it provides Instagram influencers and brands using this platform with tools to automate their marketing and grow their business.
By enforcing and automatizing marketing and providing customer service support, MobileMonkey helps companies increase sales, promote their content, and find new customers. What’s best about this tool is that you don’t need any coding experience to set it up. And, even if you come across an issue, there are some free webinars that will help you.